FARE BUSINESS CON I SOCIAL NETWORK
Today I want to talk of utility of social networks. Have you ever wondered if and how much you can do business with these platforms? Consider the fact that social networks represent a large virtual square where you can share information and promote your business.
An example? Facebook represent, with more than 16 million Italians and 600 million users worldwide, a world in which anyone who is interested in marketing, communication or promotion, may no longer ignore: from multinationals to small business, every company can benefit from relationships with customers, potential or actual. Also Twitter, the language of 140 characters, has become a unique platform for the marketing of hearing.
Focusing on word of mouth, Twitter is for those who want to bet on the network to enhance his image and his brand and thus increase business opportunities. And more, using email as a communication channel with customers you can learn how to make marketing strategies. So on the web there is a mine of opportunity to develop any business. You just have to grab it!
One Response to FARE BUSINESS CON I SOCIAL NETWORK
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Manuele,
I hope you are well.
I read this article with interest as I was keen to learn about your thoughts on digital media. I am a huge fan of Belstaff, owing to the quality of the clothing and accessories; a quality that is immediately apparent when you engage with the inventory. However, I am always a little underwhelmed when I visit the website, which, in my opinion, does not replicate the in-store feeling online. To my mind, this is due to a lack of tactile product imagery and commentary throughout the site, as well as awkward navigation, all of which sits in a relatively stark environment. As such, whilst it is my overriding feeling that Belstaff’s reputation is sufficiently strong that someone would consider buying online, I believe that they would have to think long and hard about doing so. This shouldn’t be the case.
My agency, Graphic Alliance, works with a number of e-tailers, including Vivienne Westwood, Alice Temperley, Theo Fennell, The Conran Shop and Start London (amongst others). As such we understand the importance of positioning products as the heroes of a site; promoting relevant and valuable content throughout the customer journey; providing intuitive navigation and a simple, yet robust checkout process. An adherence to these principles has helped us to exceed traffic and eCommerce metrics across all client sites.
Moreover, I have noted that there is already some (unofficial) traction across social media channels, such as Facebook; I would advocate creating compelling brand narrative which can be positioned on the site and actively pushed through these important marketing channels, thereby expanding your digital footprint.
I am not sure what your digital strategy is, however I would welcome the opportunity to meet with you to better understand your plans and to explain more about how I believe Graphic Alliance could help Belstaff.
I look forward to hearing from you.
Charlie