FARE BUSINESS CON I SOCIAL NETWORK
Oggi voglio parlarvi dell’utilita’ dei social network. Vi siete mai chiesti se e quanto è possibile fare del business con queste piattaforme? Tenete in considerazione il fatto che i social network rappresentano una grande piazza virtuale su cui condividere informazioni e promuovere il proprio business.
Un esempio? Facebook rappresenta, con oltre 16 milioni di italiani e 600 milioni di utenti nel mondo, l’ambiente dal quale chiunque si interessi di marketing, dalla comunicazione alla promozione, non può più prescindere: dalla multinazionale alla piccola impresa, ogni azienda può trarre benefici dalla relazione con i clienti, potenziali o reali. Non solo: anche Twitter, il linguaggio dei 140 caratteri, è diventato una piattaforma straordinaria per il marketing dell’ascolto.
Puntando sul passaparola, è rivolto a chi vuole puntare sulla rete per rafforzare la propria immagine e il proprio brand e aumentare così le opportunità di business. E ancora: utilizzando la posta elettronica come canale di comunicazione con i clienti si può imparare a realizzare strategie di marketing . Insomma, sul web c’è una miniera di opportunita’ per sviluppare qualsiasi business. Non vi resta che cogliere al volo!
One Response to FARE BUSINESS CON I SOCIAL NETWORK
Lascia un Commento
Manuele,
I hope you are well.
I read this article with interest as I was keen to learn about your thoughts on digital media. I am a huge fan of Belstaff, owing to the quality of the clothing and accessories; a quality that is immediately apparent when you engage with the inventory. However, I am always a little underwhelmed when I visit the website, which, in my opinion, does not replicate the in-store feeling online. To my mind, this is due to a lack of tactile product imagery and commentary throughout the site, as well as awkward navigation, all of which sits in a relatively stark environment. As such, whilst it is my overriding feeling that Belstaff’s reputation is sufficiently strong that someone would consider buying online, I believe that they would have to think long and hard about doing so. This shouldn’t be the case.
My agency, Graphic Alliance, works with a number of e-tailers, including Vivienne Westwood, Alice Temperley, Theo Fennell, The Conran Shop and Start London (amongst others). As such we understand the importance of positioning products as the heroes of a site; promoting relevant and valuable content throughout the customer journey; providing intuitive navigation and a simple, yet robust checkout process. An adherence to these principles has helped us to exceed traffic and eCommerce metrics across all client sites.
Moreover, I have noted that there is already some (unofficial) traction across social media channels, such as Facebook; I would advocate creating compelling brand narrative which can be positioned on the site and actively pushed through these important marketing channels, thereby expanding your digital footprint.
I am not sure what your digital strategy is, however I would welcome the opportunity to meet with you to better understand your plans and to explain more about how I believe Graphic Alliance could help Belstaff.
I look forward to hearing from you.
Charlie